Category: Insights

Analytical Insights from Consumer Edge

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Insights

Beating the Behemoths – Amazon.com and Walmart

In this Insight Flash, we use CE Vision to:
  • Evaluate competitors’ market positioning on a demographic and geographic basis
  • Track how that positioning is evolving over time and in response to events like the COVID-19 pandemic and states reopening
  • Benchmark return customer behavior vs. competitors and see how new shoppers are behaving differently than more established groups
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Insights

Will Online Shoppers “Stay or Will They Go Now” As Stores Come Back?

In this Insight Flash, we use CE Vision to:
  • Inform marketing decisions as stores reopen
  • Discover which segments of retail benefited most from new online spend
  • Adjust marketing programs for online vs. offline based on retention (view by geography to set cadence by state; view by age to target marketing for the right demographics)
Continue reading Will Online Shoppers “Stay or Will They Go Now” As Stores Come Back?
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Insights

Using Data to Capture the J. Crew Crew

In this Insight Flash, we use CE Vision to:
  • Evaluate customer overlap with a struggling retailer and whether there’s an opportunity to market those customers or move into empty stores
  • Determine which demographics and geographies to target
  • Evaluate how big the opportunity could be
Continue reading Using Data to Capture the J. Crew Crew