Social media has birthed several viral trends since its inception. TikTok-driven purchases have become so prevalent that the phrase “Tik Tok Made Me” has become part of the English lexicon. In today’s Insight Flash, find out if the buzz actually boosts the sales of the mentioned retailers, looking at transaction trends in the US and […]
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Did TikTok Make These Retailers’ Days?
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What’s Growing in UK Grocery?
The UK Grocery industry has been in a state of transition for the past several years. Much earlier than their counterparts in the US, Grocers in the UK had to contend with online competition from Ocado and an influx of deep discount competition. In today’s Insight Flash, we do a pulse check on the industry […]
Although we have written several Insight Flashes this month highlighting how our CE WeatherOptics data measures the weather’s impact on recent sales for different businesses, the best is yet to come! In today’s Insight Flash, we look at how our CE WeatherOptics data can be used to frontrun the weather by forecasting future sales impact. […]